National Women’s Soccer League

overview

The National Women’s Soccer League is the largest women’s soccer league in the United States. They have 17 teams across the country, and are adding new ones still. The league has fully doubled down on the female-focused approach — offering unprecedented support to its employees and players.

NWSL hired our agency with a very specific goal: to focus exclusively on finding healthcare partners.

Note: This project was done as part of my work with Innovative Partnerships Group.
All brands utilized for illustrative purposes only unless stated otherwise.

project timeline

August 2025 - August 2026

creative team

Creative Director (Me)
Art Director

presentation & storytelling design

video editing

concept design

a. challenge/constraint

For most clients, our creative team had a narrow focus — one team, one venue — and a wide open field of partnership stories to tell. The NWSL was the opposite scenario in every way. We had to focus on league-wide deals, being cognizant of not interfering with any exclusivities for specific teams, and with a narrow focus of only healthcare brands.

b. creative strategy

The good news is that Healthcare is an enormous category with a ton of different subcategories including retail, insurance, women’s health, food brands, and more.

With this in mind, we built a healthcare alliance which would allow us to search for multiple partners that would fit into each subcategory of health. We also leaned heavily into storytelling around women’s health, which allowed our sales team to approach brands that might not engage with a typical sports team.

b1. storytelling design

For NWSL, our sales team requested we start smaller than usual and build a short piece that summarized the opportunity. We developed a 1-2-3-4 punch so to speak. Our pitch deck was only four pages, small enough to email, but with a focused message.

1. Communicate the league’s impact
2. Showcase the league’s scale
3. Introduce the opportunity
4. Show the partner integration

c. result

We had two big wins with NWSL.

Our sales team identified CVS as a strong initial candidate, and we built storytelling for quickly that allowed them to leverage all of their different healthcare-related retail sub-categories.

Our second big win was with Gerber. We carved out a niche for them as the official baby food of the NWS, selling them on the idea of creating high-profile activations and IP Rights throughout the league.

c1. customizing the pitch - storytelling

In addition to the video, we created a presentation as a companion piece. It told the same story, but in more detail, and walked them through the possible features of an Alienware Outpost onsit

Concept Image Gallery

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Jess Morgan
Owner & Creative Director