Regal Cinemas – Studio Bluecrab

overview

Regal is one of the largest cinema chains in the country. As the cinema landscape has evolved, Regal has evolved too, creating opportunities for entertainment beyond cinema. Regal hired us to help find some new partners in key markets.

Note: This project was done as part of my work with Innovative Partnerships Group.
All brands utilized for illustrative purposes only unless stated otherwise.

project timeline

July 2025 - January 2026

creative team

Creative Director (Me)

presentation & storytelling design

concept design

a. challenge/constraint

Regal brought us on to help them find partners as they launched some new entertainment initiative. Those initiatives were in very early stages of development, so we had the challenge of finding a larger-scale partnership opportunity that included currently available assets but could also scale as some of Regal’s new entertainment offerings came online.

b. creative strategy

With Regal, we took a very light touch, building a short, emailable, and rebrandable summary PDF. We knew Regal was a big enough name that we didn’t need to convince people they were worth partnering with. We just needed to show them some cool opportunities.

b1. storytelling design

We focused on showing some of the new offerings, but also creating digital opportunities and integrations into Regal’s membership program in order to show a holistic, all-encompassing partnership opportunity.