Our approach to the ferry was to showcase its scale, prominence, and visibility in the city. On top of that, we wanted to show how brands could leverage it as a resource, both on the boat, and through technology like the Ferry app.

Since we knew we had restrictions in terms of the scale of the logo, we opted to pitch the ferry as being completely recolored by the brand. This created unique challenges when building multiple decks and videos, as we had to figure out how to change the color of the boat each time.